brekiya°Deep Insight
How this is meant to be used

The engine is not handing the rep a list of the prescriber's individual patients — that's a patient-privacy and PhRMA-Code line the field organization shouldn't be near. What it does hand over is a well-defined set of archetypes, the clinical signature that identifies each one, and the exact prompts a rep can use to ask the prescriber to check their own EHR against the pattern. The prescriber sees their panel. The rep sees the conversation.

Tool 02 · Layer 4 — Activation

Right-Patient Segmentation

Not a claims-data patient list. A shared vocabulary of the patient types Brekiya was built for — so a rep and a prescriber can name who they're actually talking about, and the prescriber can look at their own EHR and see how many of them they have.

The Cluster Escalator

Highest-yield

Episodic or chronic cluster patient whose current bout is landing them in acute care.

Clinical signature
  • Cluster diagnosis, currently in an active bout
  • ≥2 ED or urgent-care visits inside the last 12 months
  • Rescue stack of O2 + SQ sumatriptan is not holding the bout
  • Often already tolerated IV DHE at least once in an ED setting
What their current care looks like

Verapamil bridge, home O2, SQ sumatriptan, and a follow-up card handed out on ED discharge that rarely gets booked.

Where they show up

Subspecialty headache clinic (known to the specialist), ED at 2 a.m. (invisible to the specialist until the note flows back), occasionally an infusion center for scheduled IV DHE.

Why Brekiya fits

Same active agent (DHE) they have already tolerated in the ED, moved to a home autoinjector before the next 2 a.m. escalation. This is the archetype where the counterfactual ED visit is most defensible.

Economic story shape

Highest per-patient avoided cost. The ED visits are frequent, expensive, and directly measurable — and on MA plans they touch the Star ED-utilization measure.

Conversation openers — for the rep
  • 01Which of your cluster patients have shown up in your inbox with an ED note in the last quarter?
  • 02For the ones currently in a bout — how many are you comfortable are actually controlled on their rescue plan?
  • 03Are any of them ones you've sent for scheduled IV DHE infusions?
What to invite the prescriber to check in their EHR
  • Cluster or trigeminal autonomic cephalalgia diagnosis in the problem list
  • Any ED encounter with a headache/migraine chief complaint in the last 12 months
  • Active Rx for O2, verapamil, or SQ sumatriptan
  • Prior DHE administration documented in the medication history
The prescriber runs the search. The rep never sees the list.
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